NFL Official Super Bowl XLV iPad App

We built NFL’s digital age answer to the traditional souvenir game program. The iPad edition included interactive graphics and multimedia content that highlighted the Packers’ and Steelers’ journey, week-by-week, with season highlights and history-making moments from past Super Bowls.

The Challenge

We had to identify internal capabilities to deliver and launch a product against an aggressive two-week timeline. Since final content would only come days before the expected launch, we needed to build a content template based on assumptions from past Super Bowl programs.